Why your small business needs an app

If you’re running a small business and are not engaging customers with an app, you may wish to take action. Companies from a host of sectors are feeling the benefits of offering apps to their customers, who are spending more and more time on their handheld internet-connected devices. There are more than a billion Android and iOS devices sold each year, and customers are now expecting companies to provide apps to their customers to make purchases easier and the process of obtaining information much quicker. Thats why you need to find out why your small business needs an app?

Increase brand awareness

One of the best things about apps is that they boost awareness for businesses. Push notifications mean you can instantly make customers aware of important news and offers as soon as they enter the public domain. A positive, smooth and enjoyable app experience can heighten your reputation and optimise trust in your brand. Apps can significantly improve customer reach and help you gain new customers as well as retain existing ones.

Target specific customers

Obtaining information about your customers via apps is also easier. You can quickly get data about phone numbers, email ID and more. What’s more is that many users choose to log in to apps with their social media accounts, which presents you with further valuable information about their interests, habits and preferences. You can use this data to ensure you’re sending out appropriate information to specific customers based on their situation.

A smooth, fuss-free experience

The more enjoyable your app is to use, the more your customers are likely to use it. The better the features are, the more positive the customer experience becomes. You can also use the app to make contacting you an easier process. Many companies choose to incorporate a help desk into their apps.

Keep them informed

Push notifications allow you to send updates to all your customers as well as a sub-set of them who will find the news relevant. You can ensure certain items only reach those who are likely to be interested in them instead of bombarding all customers with the same information. Many companies use push notifications to tell specific customers about news and offers that are likely to be of interest to them. What’s also great about push notifications is that, unlike text messages and e-mail marketing services, they cost nothing to send. It’s essential that we don’t underestimate the power of app marketing.

If you would like explore how Appy Monkey can help you set up a Small Business app for you then get in contact.