Sharon usually spends between £300- £500 a month on SMS messages. But using push notifications to inform customers of offers has saved money right from day 1. Quiet days have now been reduced, as they can quickly and easily create a special offer for the day, and broadcast it to everyone that owns the app.
The Saks brand is now visibly in front of their customers every single day. Whenever they visit their phone’s home screen, the Sak logo is in front of them. Subconsciously they’re increasing brand awareness.
The information regarding their products and services are conveniently available anytime. Customers are able to contact the salon with just a few taps of the screen. Bookings can be arranged from the convenience of the app. For those that have not visited the store before, GPS turn by turn navigation is built in. Cardboard loyalty coupons are a thing of the past. And with so many ways to interact and communicate with their customers, like Facebook, in app fan walls and push notifications, Saks are able to constantly keep everyone in the loop regarding offers, new services, events etc.
And finally – Providing such a modern way to interact with their customers has helped increase overall brand respect. Getting ahead of their competition and owning their very own slice of the mobile marketing future.
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