The Ten App is a cutting edge Dating App packed full of new features never seen before in the dating world.
As everyone knows The Online dating industry is currently at an all time high BUT it’s a fairly saturated market so our task was to deliver a dating App that sets itself apart the installed features.
Challenges
When brainstorming new features, our focus centered on understanding the core desires of individuals seeking love. Primarily, we prioritized discretion, ensuring users felt confident and secure as they showcased their profiles to a vast audience of potential matches.
Central to our approach was seamlessly integrating these new features into an intuitive interface. We aimed for familiarity, making navigation second nature. Moreover, we recognized the importance of customer retention in the success of dating apps. As such, we crafted an experience that not only facilitates connections but also engages users, making the app enjoyable and subtly addictive.
Mobile App of Ten for users to find their love
Marketing Website for Ten to tell the world about the features
Admin system for Ten to manage everything in the backend
Logo & Identity
From a branding perspective, once we settled on the name “Ten” the path forward became clear, and the initial feedback was overwhelmingly positive. The brand effortlessly communicates its purpose while maintaining a playful essence.
Designing the logo posed a bit more of a challenge. We explored several variations, ultimately finding consensus on incorporating a “Love Heart” and an “Arrow” symbolising the swipe gesture. Additionally, we aimed to infuse an element of sophistication into the brand, opting for a colour palette of Yellow, Black and White to convey a sense of elegance.
Our Solution
In today’s landscape, simplicity reigns supreme, yet the challenge lay in seamlessly integrating new features while maintaining intuitive user journeys. Thus, meticulous attention was devoted to optimizing the user flow to maximize UI efficiency.
Equally crucial was the seamless introduction of novel functionalities like ‘no screenshots’ and ‘auto-delete messages,’ which leveraged cutting-edge technology without compromising app speed.
Moreover, with Apple mandating the inclusion of their login details, streamlining the registration logic became imperative, ensuring ease of navigation for users.
Mobile app
Here are a few screens that demonstrate the internal workings of the App.
FOR PRIVACY
No Screenshots & Auto Delete
Brand new features to enhance the user experience
- Create your profile and search for other single people
- Use the app to decide who you like
- Start to chat with your matches
- No screen shots protect the identity of the users
FOR EASE
Reverse your Decision
Changed your mind? You can reverse your decision
- All your decisions go into two lists
- The Meet and the Pass list
- You can move someone from one to another
- Match and chat with your Meet list
MARKETING WEBSITE
A microsite to showcase the features
A marketing website to explain the features of ‘Ten’ and the links to download the apps from the respective app stores.
Technology Stack
Since the Launch
After much anticipation, the app’s official launch didn’t disappoint the eager crowd. The arrival was celebrated with star-studded launch parties, and endorsements from numerous celebrities only added to the excitement.
Currently, we’re immersed in developing the next phase of features, poised to further solidify the app’s position as an industry leader. Stay tuned for what’s to come!
